Both dogs and cats like to lick things and it has a calming effect on them. Lickimat is a rubber mat designed with patterns that make dogs and cats spend extra time licking up the food. The licking reflex releases endorphins, and this means that the pets become naturally relaxed and tired after spending time on the Lickimat. Therefore, Lickimat can be good for animals that need to relax. At the same time, the animals must constantly decode how to get hold of the food, and this means that Lickimat also prevents boredom.